Our Brand | GTBank Ghana
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Our Brand

Guaranty Trust Bank is a friendly brand that truly cares and this permeates through every sphere of our business. We have a value system that is hinged on professionalism, ethics, integrity, and superior customer service. We maintain a culture of excellence and go to great lengths to actualize the popular phrase; The Customer Is King.

Our style of operation, staff conduct and service delivery models are built on 8 core principles aptly dubbed; The Orange Rules in line with the Bank's vibrant Orange corporate colour.

Our Brand Essence

This is the single concept which drives the understanding of the Guaranty Trust Bank Brand. It is the one word that best personifies the behavior, products and services of the Bank. It is the summation of Guaranty Trust Bank Brand Muscles.

Our Brand essence is "precision".

Why Orange?

  • Orange is a joyous colour
  • Orange frees and releases emotion
  • Orange evokes a feeling of warmth
  • Orange demands attention
  • Orange stimulates the mind
  • Orange indicates a person who is sociable and loves to be in the company of others; a person who has loads of energy, exciting and fun to be with.
  • Orange relates to a person who has great practical-hands on-skills.
  • Orange personalities are friendly, ready smile, respond positively and fluent if not profound in speech. They are good-natured and gregarious and do not like to be left alone.

Orange Rules

1
Simplicity
Orange Rule 1
Simplicity brings clarity, understanding and progress. We are straightforward, direct and easy to deal with, making the complex uncomplicated. Complexity leads to confusion, discouragement and a feeling of helplessness.
2
Professionalism
Orange Rule 2
We are thorough and efficient, always inspiring confidence. People have tremendous respect for professionals. They are relied on, trusted and believed in.
3
Service
Orange Rule 3
Our major strength, we're constantly improving on our ability to delight our customers. Lend a hand. Be there when you're needed. Bend over backwards to please and serve.
4
Friendliness
Orange Rule 4
We enjoy working together to fulfill customers' needs, building mutually rewarding relationships. Unfriendliness is often seen as a sign of disrespect. But a friendly person warms the heart and is a pleasure to do business with.
5
Excellence
Orange Rule 5
We stand out from the crowd, always refreshing, always beyond the ordinary. Excellence is the ability to strive for the best, to never settle for average. It is being best in class, a benchmark, an inspiration.
6
Trustworthiness
Orange Rule 6
We are reliable, what we say is what we do; trust us to always do what is right. Be honest. Be trusted with information and money. Be a confidante.
7
Social Responsibility
Orange Rule 7
We care, we believe in building and sharing for the good of all. Give back to society.
8
Innovation
Orange Rule 8
We evoke inspiration and respect, our originality is second to none, we are bold, classy and always setting the pace.

Brand Affiliations

Today, backed by its growing regional spread and strong domestic franchise, Guaranty Trust Bank's business ties extends across all continents to include over 15 overseas correspondent banks and finance institutions which include Citibank, JP Morgan Chase, Deutsche Bank, Standard Chartered Bank, ABSA Bank and SMBC.